Hey everyone, it’s Sarah here! As a self-proclaimed fragrance addict living in Brooklyn, I’m always on the lookout for clean, cruelty-free perfumes that don’t sacrifice sophistication. After seeing DedCool all over my Instagram feed for months, I decided to put their popular products to the test. Here’s my completely honest take on this cult-favorite brand.
Brand Story: More Than Just Pretty Bottles
Founded in Los Angeles by Carina Chaz, DedCool emerged from a desire to create fragrances that bridge the gap between clean ingredients and luxury aesthetics. The name represents being “dedicated to cool” – and honestly, their branding absolutely nails that vibe. What really impressed me was their commitment to being vegan, cruelty-free, and using milk-based fragrance formulations instead of traditional alcohol bases.
The Signature Scent System: How It Works
DedCool’s unique approach involves three product categories designed for layering:
- Taunt (Fragrance enhancers)
- Fragrance (Their main perfumes)
- Smile (Scent extenders)
This system lets you create custom scent combinations that evolve throughout the day. As someone who loves personalization, I found this concept genuinely innovative.
Top Products Put to the Test
After trying multiple products from their lineup, here are my detailed thoughts on their most popular offerings:
⋆ MADONNA LILY FRAGRANCE ⋆
(Clean Linen, White Musk, Fresh Florals)
This is arguably their most famous scent, and I understand why. The first spray transports you to a world of freshly washed linen and delicate flowers. It’s the perfect “your skin but better” fragrance that works for literally any occasion. I’ve worn it to brunch, work meetings, and even date night – it always gets compliments.
Longevity: 7/10 – Lasts about 6-8 hours on my skin
Sillage: 6/10 – Creates a subtle scent bubble rather than overwhelming a room
✻ RED DAKOTA FRAGRANCE ✻
(Amber, Bergamot, Suede Notes)
For those who prefer warmer, sexier scents, Red Dakota delivers sophistication in a bottle. The suede note is noticeable but not overwhelming, balanced perfectly by the bright bergamot opening. This has become my go-to evening fragrance, especially for fall and winter months.
Longevity: 8/10 – Impressive staying power, especially on clothing
Sillage: 7/10 – Creates a more noticeable presence than Madonna Lily
❋ FRANKINCENSE TAUNT ❋
(Smoky, Resinous, Spiritual)
The Taunts are where DedCool truly shines. I’ve been layering the Frankincense Taunt under both my DedCool fragrances and other perfumes. It adds depth and complexity that makes any scent more interesting. A little goes a long way – just one spray is enough to transform your fragrance experience.
Best For: Creating custom scent combinations and adding longevity
❤️ BLONDE SMILE HAIR & BODY PERFUME ❤️
(Rose, Violet, Sandalwood)
This product surprised me with its versatility. I use it on my hair, wrists, and even lightly on my clothes after getting dressed. It helps extend my fragrance while adding a beautiful soft floral note that complements rather than competes with my main perfume.
Packaging & Presentation: 10/10
The minimalist black bottles with magnetic caps feel luxurious and look beautiful on my vanity. The packaging is sustainable without sacrificing aesthetics.
Price Point Analysis
While DedCool sits at the higher end of clean beauty pricing, the quality justifies the cost. The fragrances are concentrated, so you need fewer sprays than with alcohol-based perfumes. Their discovery sets offer excellent value for anyone wanting to try multiple scents before committing.
Final Verdict: 9/10
DedCool has earned its cult status through innovative formulations, stunning packaging, and genuinely unique scent profiles. While the price point might be prohibitive for some, the quality and performance make it a worthwhile investment for fragrance enthusiasts.
The brand successfully bridges the gap between clean ingredients and luxury appeal, creating scents that feel both sophisticated and wearable. I’ve officially become a DedCool convert and can’t wait to try more from their collection.
Real Customer Reviews from My Followers:
@NYCFraganceLover: “I bought the discovery set after reading this and OMG! Madonna Lily is everything! Already ordering the full size.”
@CleanBeautyBeth: “The layering system is genius. I’ve never had so many people ask what I’m wearing until I started using Red Dakota with the Frankincense Taunt.”
@MinimalistMike: “As a guy who hates overpowering scents, DedCool changed the game for me. The subtlety is everything.”
@CaliforniaGirl: “Worth every penny. The longevity surprised me – could still smell it after my 8-hour work shift.”
Where to Shop: Check out their complete collection to explore their scents and find your new signature fragrance.
Disclaimer: This review contains my genuine opinions after purchasing and testing these products. Some links may be affiliate links, which helps support my content creation at no extra cost to you.
Leave a Reply