Seraphine is a brand specializing in maternity wear, founded by Cecile Reinaud, who serves as the president and head designer. Established in 2002, the brand opened its first store on Kensington Church Street in London. Seraphine quickly filled a market gap for “fashionable maternity wear” and became a leading name in high-quality maternity fashion.
Brand History and Market Positioning
Seraphine’s mission is to offer high-quality, stylish maternity clothing. With its initial store in London, the brand expanded globally to over 20 countries through online platforms. Seraphine’s products are available in renowned department stores such as Peter Jones, John Lewis, and Galeries Lafayette in Paris. The brand’s designs have been praised by fashion magazines and celebrities, with famous clients like Angelina Jolie and Jessica Alba.
Product Design and Customer Feedback
Seraphine focuses on combining fashion with comfort, catering to trend-conscious expectant mothers. The unique design style is popular among fashion editors and Hollywood stars. Customers generally praise Seraphine for its quality and stylish designs, resulting in a strong reputation for satisfaction.
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